Goal
As Mississauga and the Greater Toronto Area’s go-to discount shopping destination, Dixie Outlet Mall’s objective was to enhance consumer awareness and build excitement across local communities for their seasonal trends and discount opportunities for the whole family.
Scope
- Generate earned coverage across local media outlets including print, online and broadcast networks
- Align with key tastemakers and social media influencers to encourage online conversations
Budget
- Earned Media +$25,000 for Strategic Partnerships
- Budget utilized for sponsored advertorial, YouTube partnerships and Instagram collaborations
Approach
- Launch a targeted media outreach strategy including proactive pitching in support of in-mall events and marketing campaigns
- Implement a series of Brand Ambassador campaigns to generate social media content
Results
30+
Media Mentions
4.5M
Impressions
$250K
Media Ad Value
