Dixie Outlet Mall

Developed a customized PR strategy to promote “Mississauga’s Discount Shopping Destination” including in-mall events, influencer programs and targeted media outreach.


As Mississauga and the Greater Toronto Area’s go-to discount shopping destination, Dixie Outlet Mall’s objective was to enhance consumer awareness and build excitement across local communities for their seasonal trends and discount opportunities for the whole family.


  • Generate earned coverage across local media outlets including print, online and broadcast networks
  • Align with key tastemakers and social media influencers to encourage online conversations


  • Earned Media +$25,000 for Strategic Partnerships
  • Budget utilized for sponsored advertorial, YouTube partnerships and Instagram collaborations


  • Launch a targeted media outreach strategy including proactive pitching in support of in-mall events and marketing campaigns
  • Implement a series of Brand Ambassador campaigns to generate social media content