NYC & Company

Launched a new marketing campaign called “Welcomes the World” to position NYC as a cultural leader in the United States and ultimately increase economic impact.

Goal

  • Launch a new marketing campaign called “Welcomes the World” to position NYC as a cultural leader in the United States and ultimately increase economic impact.
  • Generate media buzz and social media engagement in support of key messages.

Scope

  • Host a series of media events including an exclusive press conference and one-on-one interviews.

Approach

  • Developed messaging around inclusivity and highlight global communities within New York City.
  • Offered on-site interviews with key executives to differentiate New York City’s culture.
  • Generated valuable media coverage across print, online and broadcast channels.