Goal
- Launch a new marketing campaign called “Welcomes the World” to position NYC as a cultural leader in the United States and ultimately increase economic impact.
- Generate media buzz and social media engagement in support of key messages.
Scope
- Host a series of media events including an exclusive press conference and one-on-one interviews.
Approach
- Developed messaging around inclusivity and highlight global communities within New York City.
- Offered on-site interviews with key executives to differentiate New York City’s culture.
- Generated valuable media coverage across print, online and broadcast channels.
Results
11
Radio & Television Interviews Within 20 Hours
165
Pieces Of Media Coverage
85
Million Media Impressions
$100K
In Ad Value
