Goal
- To develop and maintain strong relationships with product buyers, agents, wholesalers and key distribution channels to promote Las Vegas as the sports & entertainment capital of the world.
Scope
- Strategic partnerships with key airlines and key tour operators to launch result driven campaigns.
- Series of innovative in market events to showcase Las Vegas as the sports & entertainment capital of the world.
- Developed unique sales promotions (virtual & in-person) and booking incentive programs
Results
+17%
increase in direct air access into Las Vegas in 2019
#1
Won the Baxter Travel Agents Awards for the “Best Tourism Board of the Year” in 2019 & 2020
+25%
Overachieved all KPI’s by at least 25% in 2019
